The number of clicks may differ, it is a normal situation. The difference of 10% is normal. If it is more than that, the reason may be:

  • a different mechanism of tracking clicks (e.g. the affiliate network counts only unique clicks);
  • a different time zone of viewing statistics on the affiliate network and on AdsBridge.

The number of conversions should match by 98-100% (at S2S tracking).  If it doesn't match, there may be various reasons. The most common one is an incorrect setup of tracking. Therefore, you should first send us the latest screenshot of your offer setting, the current postback that is set on affiliate network and a list of parameters used by your affiliate network. We will help you to resolve this issue.

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