The affiliate lead postback feature allows you to setup additional fields for postbacks with your traffic source.

If you need to send conversions with different statuses to your traffic source, the affiliate lead postback feature will help you with this task.

How to enable and use the affiliate lead postback feature:

1. Contact your AdsBridge manager: Contact your manager to request access to this feature and activate it in your account.

2. Create an affiliate network in the Affiliate Networks section:

If your affiliate network is in the list of templates, select it and save. If your affiliate network is not in the list of templates, you need to set it up manually or contact your support manager.

As opposed to the standard affiliate network setup, you will also have additional fields for transmitting conversion statuses from the affiliate network to the tracker side for further transmitting to the source.

All conversions will be displayed in the conversion report, but conversions with values that you specify in the Approved status value and Deposit status value fields will be displayed in the general report.

For example, if you need to receive not only conversions with approved status, but also deposits in the tracker in the general report, then you specify the value in the relevant fields.

This way, instead of the standard setting, in addition to the approved status, you will also receive conversions with the deposit status to the general report.

A filled Registration status value field will not transmit the conversion to the tracker to the general report, but it will transmit it to the conversion report, as well as to your source side via postback.

3. Campaign creation:

Once we have saved the affiliate network setup next with additional postback fields we can pass these statuses to the traffic source.

When the function is activated, you have an opportunity to open additional fields to set up postback with source, where you can specify the statuses of conversions required to be transmitted to your traffic source.

In case of our setting, the statuses are registration and deposit.

Let's take a look at the second example, in case it is necessary to transmit conversions with the status, for example, registration and deposit to the general report and then to the source side, the configuration should be done as follows:

So by activating the postback statuses checkbox you can add the required number of fields for the value of your conversions, which should be received in the general report to the tracker and transmitted to your traffic source.

Since conversions with registration status are specified as Approved status value, and conversions with deposit status are specified in the Deposit status value field, postbacks should be placed in the same way in the relevant fields in the campaign settings.

Here you can also add the necessary number of fields for postbacks with previously specified by you conversion status values in the Deposit status value field.

In this way, with the help of the affiliate lead postback feature, by transmitting conversions with different statuses from the tracker to the traffic source, the efficiency and manageability of advertising campaigns can be significantly improved. The traffic source can use this data to optimize impressions.

That is, the transmission of conversion statuses allows you to better analyze and monitor the effectiveness of advertising campaigns, which will improve performance and save money, resulting in a more effective campaign.