The affiliate lead postback feature allows you to configure additional fields for postbacks with your traffic source.
If you need to send conversions with different statuses to your traffic source, the affiliate lead postback feature will help you accomplish this task.
To use this feature, you need to follow these steps:
1. Contact your AdsBridge manager: Ask your manager to give you access to this feature and activate it in your account.
2. Create an affiliate network in the AFFILIATE NETWORKS section:
If your affiliate network is in the list of templates, just pick it and save it. If your affiliate network is not listed in the templates, you will need to set it up manually or contact your support manager.
Unlike the standard affiliate network settings, you will also see additional fields for transferring conversion statuses from the affiliate network to the tracker for further transfer to the source.
All conversions will be displayed in the conversion report, but only conversions with values specified in the Approved Status Value field will be included in the global report.
3. Creating a campaign:
Once we have saved the affiliate network settings, we can transfer these statuses to the traffic source using additional postback fields.
With this feature enabled, you can open additional fields to configure the postback with the source, where you can specify the conversion statuses that need to be transferred to your traffic source.
In our configuration, these are the registration and deposit statuses (previously specified in the affiliate network settings).
Let's look at the second example, where you need to transfer a larger number of different conversion statuses, such as registration, deposit, ftd to the conversion report and then to the source side. The configuration should be done as follows:
Therefore, by activating the postback statuses checkbox, you can add the necessary number of fields for your conversion statuses, which must be received in the conversion report in the tracker and transferred to your traffic source.
Since the conversion with the registration status is specified as Registration status value, and conversions with the deposit and ftd statuses are specified in the Deposit status value field, you must also place them in the relevant fields in the postback campaign settings.
Here you can add the required number of fields for postbacks with the conversion status values you specified earlier in the Deposit status value field.
Therefore, using the affiliate lead postback feature to transfer conversions with different statuses from the tracker to the traffic source can greatly improve the effectiveness and manageability of advertising campaigns. The traffic source can use this data to optimize impressions.
In other words, transferring conversion statuses allows for better analysis and control of advertising campaign effectiveness, which leads to improved performance and cost savings, and as a result, the campaign becomes more effective.