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2.5 What is auto-optimization?
2.5 What is auto-optimization?
Viktoria Petruk avatar
Written by Viktoria Petruk
Updated over a week ago

Campaign auto-optimization is a function that automatically determines and redistributes a percent of split-tests, based on mathematical predictive algorithms. By doing so, the best performing landing pages and offers receive more traffic. This system is great because while you’re sleeping in or relax on the weekends, our system optimizes your traffic in real time.
In order to allow the system to work at its best, it is unavoidable to do the following:

  1. Correctly set up tracking of both conversions and payments on you offers. 

  2. Add a few landing pages and a few offers (minimum of three) into the distribution rule. 

  3. Put the adequate optimization step. The optimal optimization step with the optimization of 1-2 times a day.

You may find more information on the functionality of automatic-optimization here:  

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