Why are tokens needed?
Alina Bogdan avatar
Written by Alina Bogdan
Updated over a week ago

Tokens are specific values, which may be added to your campaign link, so that their values can be sent from the respective traffic sources to AdsBridge. Tokens are added into the campaign link in the name_parameter=macros format (macros will be substituted by the traffic source to a determined value). Refer to your traffic source representative to receive macros, and they will assist you in receiving the values.
Examples of Macros: #s2#, {cost}, %campaignid%, [PLATFORM] .  

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