After activating the Filter stat by Token feature you do not need to unload all statistics and among the general list of tokens to search for the necessary value (sites, zones, creatives, etc.) and then to filter with the filtering column. The main convenience and advantage of Filter stat by Token is the speed of unloading statistics by the necessary value, you no need to wait for loading a large amount of data!
The Filter stat by Token function allows you to get information about traffic by a particular token in the general report as well as in the conversions report (the following steps are the same in the conversions report and the general report):
The following steps are required to upload statistics:
Ask your manager for access to this function
In the Statistics section, upload the statistics in your usual way
To upload data by Filter stat by Token, click on the “Filters” button, then scroll down to the Filter by tokens field.
Select the token you are interested in (in the settings of the traffic source you can see what information your traffic source transmits by what token), as well as the token values for which you would like to see advanced information (for example, the id of a particular creative, zone, site, etc.).
Click on the “Apply” button at the bottom of the panel that appears.
Additional options are also available to you, you only need to check the checkboxes to add or exclude the information you need.
Let's see an example:
Let's take Token 1, which transmits information about the creative from the traffic source to the tracker. We need to see how a creative with id 1234 converts.
Open the “Statistics” tab the way you are used to it.
Click on the change table icon in the upper right corner and select the Token 1 checkbox on the right side of the column.
Then click on the filters icon in the upper right corner and in the Filter by tokens field select the Token 1 checkbox as well.
Below in the Token values field you specify the id of your creative 1234.
Click on the “Apply” button
With this feature, you can make a better split to analyze your traffic.