AdsBridge bot filter has two key modes of operation: filtering and tracking. Both approaches help to detect low-quality traffic but work in different ways.
1. Bot filtering.
It is used to filter out low-quality traffic before it gets to the offer or landing page.
Bots are filtered out according to specified parameters (suspicious IPs, user agents, proxy servers, etc.).
Unwanted traffic can be redirected to another page or simply blocked.
✅ Pros:
- Budget protection - no costs for irrelevant traffic.
- More accurate statistics - only real users remain in the reports.
2. Tracking bots.
Bots are not blocked but are marked as suspicious in analytics.
All transitions and actions of bots are recorded in reports, which allows you to analyze the sources of problematic traffic.
Useful for optimizing campaigns without losing potential customers.
✅ Pros:
- Complete traffic picture - you can understand where bots are coming from.
- Flexibility - you can change the settings at any time without losing traffic.
Which mode to choose?
- If you need to immediately filter out low-quality traffic and not waste your budget on it, choose filtering.
- If it is important to analyze bots to make more accurate decisions, it is better to use tracking.
💡 Recommendation: you can first enable tracking to analyze traffic and then switch to filtering for more efficient work.